Holderness showed the picture to other members of the BuzzFeed social media team, who immediately began arguing about the dress colours. Later that night, the number of notes increased tenfold. Tom Christ, Tumblr's director of data, said at its peak the page was receiving 14,000 views a second (or 840,000 views per minute), well over the normal rates. She dismissed it, but checked the page near the end of her workday and saw that it had received around 5,000 notes, a large amount for Tumblr. It was amazing to watch this move from a local thing to, like, a massive international phenomenon.Ĭates Holderness, who ran the Tumblr page for BuzzFeed at the site's New York offices, received a message from McNeill asking for help resolving the colour dispute of the dress. And you could see it in my Twitter notifications because people started having conversations in, like, Spanish and Portuguese and then Japanese and Chinese and Thai and Arabic. It went from New York media circle-jerk Twitter to international. The most interesting thing to me is that it traveled. A few days later, on 26 February, McNeill reposted the image to her blog on Tumblr, creating further public discussion surrounding the image. They said they almost failed to make it on stage because they were caught up discussing the dress.
Even after seeing that the dress was "obviously blue and black" in reality, the musicians remained preoccupied by the photograph. On the day of the wedding, Caitlin McNeill, a friend of the bride and groom, performed with her band at the wedding. For a week, the debate became well known in Colonsay, a small island community. Īfter Grace posted the photograph on Facebook, her friends also disagreed some saw it as white with gold, while others saw it as blue with black. However, Grace told her mother she perceived it in the photograph as white with gold lace. The dress was coloured blue with black lace. Bleasdale intended to wear the dress at the wedding and sent the photograph to Grace. In February 2015, about a week before the wedding of Grace and Keir Johnston, of Colonsay, Scotland, the bride's mother, Cecilia Bleasdale, took a photograph of a dress at Cheshire Oaks Designer Outlet north of Chester, England. The retailer of the dress, Roman Originals, reported a surge in sales and produced a one-off version in white and gold sold for charity. Within a week, more than ten million tweets had mentioned the dress. The dress was black and blue, but the conditions of the photograph caused many to perceive it as white and gold, creating debate.
The phenomenon originated in a photograph of a dress posted on the social networking service Facebook. The phenomenon revealed differences in human colour perception and became the subject of scientific investigations into neuroscience and vision science. Viewers disagreed on whether the dress was blue and black, or white and gold. The dress was a 2015 online viral phenomenon centred on a photograph of a dress.
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